Our Policy

The guiding principle of our safer gambling campaign, Changing for the Bettor, is to be the most trusted and enjoyable betting operator in the world. This is based around 7 pillars;

1)      Understanding the problem and best solutions – we have announced a five year, multi-million dollar project with the Division on Addiction, Cambridge Health Alliance, a Harvard Medical School teaching hospital.
2)      Educating our key stakeholders – including the national rollout of youth education programmes with the charity GamCare – the largest project of its kind in the UK, as well as a state- school awareness campaign with EPIC risk management.
3)      Promoting responsible attitudes – leading the industry in recently agreeing on a ban on pre-watershed gambling adverts on television, around live sports.
4)      Empowering customers – rolling out ‘markers of harm’ algorithms to all UK facing parts of the business.
5)      Funding treatment for those in need – increasing our donation to research, education and treatment on problem gambling ten fold, from 0.1% to 1% of gross gaming revenue (GGR).
6)      Championing responsible product design – developing more responsible product design principles.
7)      Drive cultural change within our business – ensuring that a safer gambling approach underpins all aspects of our business.

CFTB Top Tier Microsite Vertical (1)